Privacy Policy

[Last Updated: June 19, 2022]

This Privacy Policy (“Privacy Policy”) the privacy practices of L.S Mobile Apps Holdings Ltd ("Company," "we," "us" or "our") and specifically explains what data we may collect, how such data may be used or transferred, how we safeguard it and how you may exercise your rights. This Privacy Policy is an integral part of our Terms of Use ("Terms"). Any definitions used herein but not defined herein shall have the meaning ascribed to them in our Terms

This Privacy Policy governs the data processing from the following individuals (“you” or “your”):

  • End User(s)”: end users that install one of our apps "Caller ID, Phone and Contacts" available on Google Play, "Contacts Manager and Dialer" available on Google Play, "Easy Contacts Backup & Restore" available on Google Play, "Easy Contacts Cleaner" available on Google Play, "Simpler - Contacts Manager" available on iOS, "Contacts Cleaner" available on iOS, "Cleaner Pro" available on iOS, "Easy Backup" available on iOS, "Easy Backup Pro" available on iOS (each and collectively shall be defined as "App(s)");

  • Contacts”: As part of the services, we provide (i.e., managing the users’ contact or back up features) the user shares its contact list with us, if you are an individual that appears on such list, this privacy policy also applies to you

If the California Privacy Protection Act ("CCPA") applies to you, additional information that supplements this privacy policy is available at the CCPA Notice.



L.S. Mobile Apps Holding Ltd, incorporated under the laws of the Israel, registration number 516463312, is the controller of your personal data.

You may contact us and our Data Protection Officer, as follows:

• By Email:

• By mail:

L.S. Mobile Apps Holdings Ltd.,

Attention: Data Privacy Officer

132 Derech Menachem Begin

Tel Aviv





You can find here information regarding the purposes for which we process your personal data as well as our lawful basis for processing, the definition of “personal” and “non-personal” data and how it is technically processed.

The first type of data we collect is aggregated, non-identifiable, non-personal data, which may be processed via your use of the Service (“Non-Personal Data”).

The second type of data is individually identifiable data, namely data that identifies an individual, or may with reasonable effort identify an individual (“Personal Data”).

In the event that we combine Personal Data with Non-Personal Data, we will treat the combined data as Personal Data for as long as it remains combined.

The data sets we collect and process including how we process such data sets, for what purpose and what is our lawful basis to such processing activates is as follows:

From our App's End Users

  • Online Identifiers - When you use our App, we (either directly or through our service providers will collect your IP address. We use this data to enable us to audit and detect fraud.

  • Account Data - If you wish to be granted with access to our App and to use our Services you will be requested to create an account by signing - in through your Facebook, Apple or Google account. The Account will be used as a unique identifier which is required in order to identify you in our database.

  • Contact Information - If you voluntarily contact us for support or other inquiries, you may be required to provide us with certain information such as your name and email address. We will use this data to provide you with the support you requested or to respond to your inquiry.

  • Contact List - In order to provide our services, you will need to share your full contact list with us. Our services include the enrichment, management, backup, verification, deletion of duplication of your contact list address book. In order to provide you with such services we will have to collect and store your contact list in our database (for back up services) and to compare your contact list with our and our third party's contact information databases. For this reason, we will share your contact list with our service providers as detailed below.

  • Call Log - If you wish to use our caller ID function we will be required to collect and process your "call log". Our services include identifying calls. Therefor we will need to compare your call log with our databases to enable identity verification and fraud prevention.

  • Permissions - Our App's operations require the permissions to access certain settings of your Android device. Certain features of our Apps require the following access permissions:

    • Appear on Top permission is used in order to able our "caller" to identify incoming calls.

    • Storage Access permission is used in order to access your phone bock and to provide you with the identification and back up features.

To access these Permissions, you will need to affirmatively enable them through in-app permission or the mobile settings. You may disable the Permissions at any time, but depending on the Permission you disable, a feature or all features may not function properly.


Non-User Data We Collect from Contacts

Our services include the management, backup, verification, and deletion of duplication of our end-users contact list address book. In order to provide our end-users with such services we will have to store our end-user contact list in our database (for back up services) and to compare the contact list with ours and third party's contact information database. Therefor when the End User uses our services we process and retain certain data from their Contacts including: the Contact's full Name, email address, phone number, job title, geographical location (including home and/or company address), company name or other organization that the Contact is a part of, social media links to their accounts (e.g. LinkedIn, Facebook etc.), websites that the Contact owns or operates, and any other information that the End User has saved for that particular Contact (Contact dependent). We will not collect or process picture of Contacts.

A Contact may opt-out at the following link:




The lawful basis for processing the information detailed above is as follows

  • Online Identifiers - legitimate interest in connection with our processing of this data for the purpose of fraud detection and prevention

  • Account Data - performance of our contract with you – meaning, to create and administrate your Account in order to enable you to use our Services all in accordance to our Terms of Use.

  • Contact Information - r our legitimate interest in order to respond to your inquiry

  • Contact List - your affirmative and active consent which will be displayed as a pop notice when using the App

  • Call Log - your affirmative and active consent, which will be displayed as a pop notice when using the App.

  • Permissions - your affirmative and active consent, which will be displayed as a pop notice when using the App.

Please note that, the actual processing operation per each purpose of use and lawful basis detailed in the table above, may differ. Such processing operation usually includes set of operations, made by automated means, such as collection, storage, use, disclosure by transmission, erasure or destruction. Transfer of personal data to third party countries as further detailed in the Data Transfer section is based on the same lawful basis as stipulated in the table above.



Depending on the nature of your interaction, we may collect your information by using one or more of the following methods:

  • Automatically - we may use APIs software developer kit ("SDK") and other technologic measures to gather some of your data automatically.

  • Provided by you voluntarily – we will collect your data if and when you choose to provide us with such data, for example via our registration process, when you contact us, etc. as explained in this Privacy Policy.

  • Permissions – in case you are End User using Android device certain features of our Apps require the following access permissions: (i) Appear on Top which is used in order to able our "caller" to identify incoming calls; and (ii) Storage access which is used in order to access your phone bock and to provide you with the enrichment and back up features. To access these permissions, you will need to affirmatively enable them through an in-app permission or the mobile settings. You may disable the Permissions at any time, but depending on the Permission you disable, a feature or all features may not function properly.



We may share information solely in the following events: 

(i) Third Party Service Providers:

We may disclose or share certain information with our third-party service providers for the purpose of providing us with services with are required in order for us to provide our Services to you.

(ii) Legal Requirement

We may share information in order to protect legal rights (including intellectual property rights) or to comply with any applicable law, regulation, legal process or governmental request.

(iii) Affiliate Company

We may disclose or share certain information with our parent company, any subsidiaries, joint ventures, or other companies under common control with the Company ("Affiliated Companies"). We share information for the purpose of enhancing our Services to you. You may request we do not share any of your information by submitting a data subject request herein.



You may have certain rights regarding the Personal Data that L.S.Mobile has collected about you, note, we provide all individuals, regardless of where you are based, the same opportunity to exercise your rights.

We acknowledge that different people have different privacy concerns and preferences. Our goal is to be clear about what information we collect, so that you can make meaningful choices about how it is used. We provide you with the ability to exercise certain choices, rights and controls in connection with your information. Depending on your relationship with us, data protection and privacy laws provide you with some of the following principal rights regarding your Personal Data, including (and depending on your jurisdiction):

  • The right to access your Personal Data that we process;

  • The right to ensure your Personal Data is accurate, complete and up to date;

  • The right to have your Personal Data amended (by correcting, deleting or adding information);

  • The right to object to the processing of your Personal Data, to the extent applicable;

  • The right to send or “port” your Personal Data;

  • The right to file a complaint with a supervisory authority in your jurisdiction;

  • The right to withdraw consent, subject to legal or contractual restrictions and reasonable notice;

  • Right to Non-Discrimination; and

  • Rights to submit a “Do not sell” request, where applicable.

You may exercise any or all of your above rights in relation to your Personal Data by filling send us the request at:

Where we are not able to provide you with the information for which you have asked, we will endeavor to explain the reasoning for this and inform you of your rights, including the right to complain to the supervisor authority (in the event you are EEA resident). We reserve the right to ask for reasonable evidence to verify your identity before we provide you with any such information in accordance with applicable law.



Basically, we only keep your data as long as required to fulfill the purpose for which the data was collected, or as we are required by law.

We retain the data that we collect as long as it remains necessary for the purposes set forth above, all in accordance with applicable laws, or until an individual requests that we delete his or her Personal Data. We may, at our sole discretion, delete or amend information from our systems, without providing any prior notice to you, once we deem it is no longer necessary for such purposes.

You may request us to delete the data we collect from you. Such request shall be according to your engagement with us and the type of deletion you as detailed below:

  • Contact - you may request us to delete your information from any of our, and our Service Providers databases by submitting a request to: or through our online form: In such case we will add your data to our “do-not collect” which should assist us to comply with your request and not to collect the Contact data even if provided by any our End User.

  • End-User - you may request us to Opt-Out (as detailed below) or to delete your information. In case you request us to delete your information we will delete your data as detailed above including the Contact collected from you and request our service providers to delete such data.


In addition, please note that in case you are an end-user requesting us to stop the collection of your data (“Opt-Out”) by either contacting us through or by switching off the collection toggles in our app, we will stop the collection of your data from the date of such request, but we will use and process the data collected from you prior to submitting the request in order to provide our services. If you wish us to delete the processing of the data collected prior to the said opt-out request, please follow the instructions above.



We take great care in implementing and maintaining the security of the website, Services and the Personal Data that we collect and process. We employ industry standard procedures and policies to ensure the safety of our users' and their Contacts' Personal Data and prevent any unauthorized use of it, as explained detailed in our Information Security Policy. If you believe that your privacy was treated in a way that was not in accordance with this Privacy Policy, or if you believe that someone may have attempted to abuse our Services, please contact us at:

Additionally, in the event of a security incident in which we discover your Personal Data may have been at risk, we will take reasonable efforts to notify you and the applicable authority (if required to do so, subject to applicable laws).



You represent and warrant that you are: (i) at least sixteen (16) years old if you are located in the EEA (as such term is defined below); (ii) at least sixteen (16) years old if you are located in the USA; or (iii) if you are located in any other jurisdiction, you are above the age defined as a “child” under applicable laws in your jurisdiction (collectively “Child” or “Children”). If you are under 18, please be sure to read the terms of this Privacy Policy with your parents or legal guardians. The Services are not directed or intended for use by Children and we do not knowingly collect or solicit information from Children. If we obtain actual knowledge that a user is considered a Child, we will take steps to immediately delete his or her Personal Data. We request that such individuals do not provide Personal Data through the services.

If you become aware or have any reason to believe that a Child has shared any information with us, please contact us (as detailed below) and we will take reasonable steps to ensure that such information is immediately deleted from our databases.



Our databases are currently located in Ireland and certain processing activities are conducted from the HQ offices in Israel.

Any information you provide us may be transferred to and processed in countries other than the country from which you accessed our website or App, including the United States. If you are a resident of the European Economic Area ("EEA") we will take appropriate measures to ensure that your Personal Data receives an adequate level of data protection upon its transfer outside of the EEA. If you are a resident of a jurisdiction where the transferring of your Personal Data requires your consent, then your consent Privacy Policy includes your express consent for such data transfer.



Except as otherwise described herein, we may at our sole discretion and at any time amend the terms of this Privacy Policy. Such changes shall be effective upon the publication of the amended terms on our website or in the App. The latest amendment to this Privacy Policy will be reflected in the "Last Amended" heading above. Your continued use of the App, following the amendment of the Privacy Policy, constitutes your acknowledgement of such amendments to the Privacy Policy. In the event of a material change we will make a reasonable effort to provide you notification of such change.